A blogger without an opinion is like a Jackson without a plastic surgeon
That is to say, you won’t find one. But for some reason, CBS News thinks that it’s realistic to say that their new Public Eye blogger, Vaughn Ververs, “will not be opinionated”.
These people really haven’t been paying attention, have they?
But CBS is asking for opinions from the blogosphere on how their new blogger should approach this whole blogging thing, and I think we need to start with the most basic thing, the thing that should be self-evident to these university-educated, well-paid media professionals: Drop the ‘objective’ act. Jeff Jarvis set Ververs straight, face to face, about this last week:
Try this on for size: I think there’s no such thing as an objective blogger. Or you’re probably not blogging. You’re probably not talking with people, eye to eye. We’re about to kill the myth that journalists can be thoroughly objective; let’s not start trying to accrete that artificial ethic to blogs. I say that opinion is the proxy for transparency and it also makes a relationship more compelling
And still they hold on to the ‘unopinionated’ bullcrap. It’ll be a lot harder to feel sorry for them when this little tourist trip to the blogosphere goes horribly wrong, knowing that they were warned and still insisted that they knew better. We’ll see