Jackie Danicki

I was supposed to spend some quality time with Adriana yesterday, not having seen her since we were working together in New York last week, but unfortunately was (am) still unwell. Well, my loss is your gain, as it looks like she finally got down to some blogging. I am always yelling at her to blog more, so I’m pleased to see she managed to scratch out the time. I should cancel on her more often.

On online advertising and the pre-roll vs post-roll debate:

Let me get this straight. The marketing/advertising bunch know or suspect that their ads are unlikely to be watched if they put them after videos that people choose to watch. So the ‘problem’ with post-roll is that people can ignore the ads. Their solution is to stick them before the video and force people to watch them. Amazing. Not getting it at all.

On online journalism and media (from her always worthwhile Furl feed, to which I recommend you subscribe):

If Colbert is trying to attack ‘the distributed rumours and gullibility’ of the blogosphere, well, he’s off mark badly. It’s the blogosphere that corrects rumours faster than you can say ‘truthiness’. It does put the onus of discrimination on the reader, not the ‘brand’ of the newspaper but that’s a good thing. The gullible and sensentionalist have been with us since the dawn of time and the mass media. Why should they disappear in distributed media?

On online PR:

Different responses will be appropriate at different times and different circumstances. That is why etiquette is so complicated. Media and communications strategies don’t even come close. The main difference is that you don’t need to be ‘trained’ for online communication, it’s the one that you already know. And whether you are good at it or not has nothing to do with communication skillz but with respect for others and some good manners.

Filed under: Blogging, Business, Friends, Life, Marketing, Media, News, PR, Technology, Treating Customers Well