Jackie Danicki

You know, the fact that marketing agencies see Web 2.0 (if they even know what it is) as something to “cope with” rather than a huge opportunity speaks volumes about those agencies. If they’re scared…well, good. They should be, as complete aliens to this world. I mean, a plumber would view wiring as something to “cope with” if his lucrative customers mistakenly believed he should be able to do that, too. I just wonder how long it will take their clients to figure out that they’re paying millions for such cluelessness.

Filed under: Business, Life, Marketing, Technology