• C'est moi

    VP of Marketing & Communications for Rackup, but nothing here reflects what my employer or colleagues think. In fact, they probably think it's all cray-cray.

    Jackie Danicki
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Boiling down blog hype

I met tech and finance journalist Dennis Howlett last June at the Innovate Europe conference in Spain. He was introduced to me by his longtime colleague (and friend) David Tebbutt, who I met in 2004 during a blogging bootcamp for journalists that Adriana and I did for the Big Blog Company. Neither of them, it is safe to say, suffers fools gladly. Neither of them have any time for bandwagons or hype. I can always count on Dennis - and I say this with the utmost respect and a good dose of affection - to slag off any comment or idea (mine or others’) that he finds overly earnest. Consider that when reading this, from Dennis, on the benefits of blogging:

So let me get this straight. A hoary old ex-accountant who made a podcast with the editors of the UKs leading accounting titles is somehow inspiring a lady who has a story to tell about soap. And HER audience is inspired to find out what she means. Tell me this isn’t the Global Microbrand in action. Tell me that blogging, social networking, podcasts and vidcasts (next up folks)are passing fads. Tell me that Hugh is a raving madman in his quest to show Madison Avenue a genuinely viable alternative to the 30-second TV slot. Tell me that linking around doesn’t get you to some really interesting places.

If that doesn’t mean anything to you, no, you probably won’t feel you’ve got much out of blogging. But then I suspect you probably don’t feel you’ve got much out of life thus far, either.

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