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    VP of Marketing & Communications for Rackup, but nothing here reflects what my employer or colleagues think. In fact, they probably think it's all cray-cray.

    Jackie Danicki
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Brooklyn Superhero Supply Co



Brooklyn Superhero Supply Co

Originally uploaded by dynamist.


When I was a kid, this place would have made my head explode. Secret identity kits and giant gumballs!

The entire operation is just genius, though:

In reality it is a clever front for 826NYC, a youth oriented, non-profit creative writing center. Dave Eggers, of McSweeney’s fame, is the man behind this split personality venue, which is the sister store to San Francisco’s own 826 Valencia and associated Pirate Supply Store.

One Response to “Brooklyn Superhero Supply Co”

  1. I’ve wanted to go there since reading his book this year. It’s so weird and wonderful looking.

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