Recently readYou know, the fact that marketing agencies see Web 2.0 (if they even know what it is) as something to “cope with” rather than a huge opportunity speaks volumes about those agencies. If they’re scared…well, good. They should be, as complete aliens to this world. I mean, a plumber would view wiring as something to […]
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Oh, man. There’s a lamentable piece in PR Week right now about blogging. I must say that the journalist in question, Peter Crush, has actually done a decent job of putting this story together, for the most part. I know smart people who read it and found it useful, and I’m sure others will, too. […]
Filed under: Blogging, Business, Individuality vs Collectivism, Life, Marketing, Media, PR, Technology, Treating Customers Well | 3 Comments »
I was supposed to spend some quality time with Adriana yesterday, not having seen her since we were working together in New York last week, but unfortunately was (am) still unwell. Well, my loss is your gain, as it looks like she finally got down to some blogging. I am always yelling at her to […]
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$500 million of marketing can’t hide the fact that these days it’s hard to find anyone who cares about Windows.
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Adriana has the scoop on how Microsoft’s customer-hostile business practices have provoked some Microsoft-hostile parodies - from customers - of the company’s oh-so-cringeworthy attempts to ‘embrace social media’. Forgive the awkward metaphor to come, but based on what I’ve seen over the last four years of what happens when big business try to swim in […]
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On my way out to the Eagle Bar Diner last night, I was chuffed to see Hugh’s cartoons on the BBC 6 O’clock News as they did a big story on the Threshers deal. (Short version: Hugh and the guys at Stormhoek blogged a voucher for 40 per cent off all alcohol purchases from Threshers. […]
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I’m going to be hosting the next meeting of the Social Media Club’s London chapter, coming up next Wednesday on the 15th. We are pretty close to capacity for this event, but if you’d like to be there, email me (dynamist AT gmail DOT com) and I will make sure you get a place at […]
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I’ve been a Doc Searls fan for a few years now (yes, Jackie-come-lately); despite not agreeing with everything he says, more often than not he hits the nail on the head with what seems like no effort at all. I’ve bought copies of Cluetrain for friends and colleagues, and referred many more people who actually […]
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Chris Yeh brings us the marketing lessons we can learn from Fox News. Good stuff.
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Adriana greets news that a research firm has “defined six new consumer clusters“:
more demographics…but hey, if the groups start breaking down to too many subgroups, perhaps the marketers [will] get the message..
Maybe, but I reckon it will take them many more years to work out what individual human beings are.
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I met up with Spannerworks‘ head of social media Antony Mayfield this afternoon. He’s authored an e-book which covers off the basics of social media for those who are trying to get a grip on the fundamentals. “My take on him is that he’s a good, honest guy,” Antoine (who’s met Antony a few times) […]
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Dave Winer and Robert Scoble, to name just two notables, have been blogging recently about how there is a lot of money to be made for companies who are willing to listen to what their blogging customers have to say. The way companies tend to work now with bloggers is that, if you’ve got a […]
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Yale School of Management seems to have found its thinking cap:
Effective leaders need to be able to own and frame problems and take real responsibility for solving those problems, and then work across organizational boundaries in order to solve those problems. The curriculum in the past was broken down by these disciplinary silos and because […]
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Maybe on the Internet you need to be a buyer for your customer, not a seller.
-Peter Drucker
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