Jackie Danicki

I met up with Spannerworks‘ head of social media Antony Mayfield this afternoon. He’s authored an e-book which covers off the basics of social media for those who are trying to get a grip on the fundamentals. “My take on him is that he’s a good, honest guy,” Antoine (who’s met Antony a few times) […]

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Dave Winer saw $2.3 million in revenue from his blog last year.
People think blogs are about advertising, and I would agree, but they’re thinking in terms of clicks and eyeballs, and I’m thinking of technology that’s created using the intelligence of community participation.
Hell, you don’t even have to be in the technology business to reap […]

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I’ll be in the Bay Area and Silicon Valley from August 4 - August 13. I will be hitting SES in San Jose from the 8th - 11th, and getting up to nothing but fun and trouble the whole time. Wanna hook up? Email me. I always meet so many interesting people when I come […]

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If it was possible for eyes to emit noise, mine and Adriana’s would have been groaning when we saw “What’s next for behavioral marketing?” on the list of questions to ponder in Techdirt Greenhouse discussion. For a moment, I felt like I was back in the decidedly Web 1.2 world of London, where concepts like […]

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I just realised I haven’t announced this anywhere, so here goes: While I was at Latitude, the social media intitiatives I introduced saw the company’s press coverage increase sixfold, website traffic increase 7000 per cent, and sales enquiries via the web increase tens of thousands of percentage points. (Latitude was also named the UK’s fastest […]

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Latitude, the search engine marketing company where I’ve been head of marketing since last June, was today named the fastest growing media company in the UK and Ireland. Sweet.

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In addition to Google’s policy that gambling is so evil that gaming companies cannot bid for paid search terms related to gambling - you know, because we all need Google to protect us from ourselves - eBay also cares so much about each and every one of us that it goes to extreme measures to […]

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Yeah, that’s from Cluetrain. Don’t like it? Don’t care.
Brian Micklethwait links to a fairly no-duh comment about the power of the hyperlink. It’s worth noting, though, because the point seems to have eluded a lot of people. If you think that linking to your sources is just a big glass of Google juice that […]

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I don’t mention my work much here, but over at the Latitude search engine marketing website, Dylan (our CEO) and Richard (our COO) are liveblogging from SES in New York. It’s especially fun seeing that Dylan is such a natural blogger, such an easily amusing writer. Don’t worry, Chairman Dyl, we’ll all still fear you […]

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Forgive me if I sound, well, like a recruiter, but…
The company I work for, Latitude, is the UK’s largest and most successful search engine marketing company. We’ve been on a recruitment drive to double our workforce since September, and we’re now up to more than fifty people in three offices in the UK (two in […]

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Man, I wish I was at Demo. Or at least I did until I read this:
After an evening and morning at DEMO in Phoenix, my only observation is:
Great companies. Too bad there is no Internet access here so that we can write about them.
No access in the hotel rooms, no access in the main […]

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That’s the title of Adriana Cronin-Lukas’s powerhouse opinion piece in the first issue of New Media Age of 2006, which is published tomorrow (today was one of those times when I ended up with advanced copy from the publisher). It really does pack a punch, laying out so many of the concepts and forces that […]

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Putting together this event, which happens on Thursday. I’m really pleased to have got such great presenters to participate, and having seen the list of people who are coming along, I’m even more pleased.
It is, however, giving me busy days and sleepless nights. Please send good vibes and other hippy feelings to me on […]

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I don’t really write about my job here, but in this case, I think it’s entirely appropriate.
As it says in the sidebar, I’m head of marketing for Latitude, Europe’s market-leading search engine marketing company. In simple terms, we run the bidding for companies’ search campaigns on the various engines (Google, Yahoo, Ask Jeeves, et […]

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