Jackie Danicki

Adriana greets news that a research firm has “defined six new consumer clusters“:
more demographics…but hey, if the groups start breaking down to too many subgroups, perhaps the marketers [will] get the message..
Maybe, but I reckon it will take them many more years to work out what individual human beings are.

Filed under: Business, Individuality vs Collectivism, Life, Marketing, Measurement, Metrics, Numbers | No Comments »

Dave Winer saw $2.3 million in revenue from his blog last year.
People think blogs are about advertising, and I would agree, but they’re thinking in terms of clicks and eyeballs, and I’m thinking of technology that’s created using the intelligence of community participation.
Hell, you don’t even have to be in the technology business to reap […]

Filed under: Blogging, Business, Communication, Life, Marketing, Measurement, Metrics, Numbers, PR, Search Engine Marketing, Technology, Treating Customers Well | 11 Comments »

Jeff Jarvis:
The more open the network, the more valuable it is — but the harder it is to own, and thus the harder it is to value in old terms of ownership and market cap. That’s what really argues against the IEEE authors. They are trying to put a corporate value on networks. You can’t. […]

Filed under: Blogging, Communication, Friends, Life, Measurement, Metrics, Technology | 3 Comments »

When the demand side of a voluntary exchange starts supplying itself, the traditional suppliers are going to get scared. To wit, all of the exploding business models around us (newspapers, music, movies, and TV just for starters).
The same fear is being felt by companies when it comes to their ads. This is, of course, because […]

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Has Hollywood discovered the long tail by accident? If they are indeed improving box office takings by selling less of more, like Amazon and Netflix do - that is, fewer tickets per film, but lots more films showing - then perhaps this is what will finally kill the unsustainable, economically bankrupt, overblown budget model. We […]

Filed under: Business, Film, Measurement | Comments Off

If you have anything at all to do with running IT functions and strategy for a company of any size, you need to read what JP Rangaswami has to say about TCOs for enterprise IT and…just, wow. Read him.

Filed under: Business, Measurement, Metrics, Technology | Comments Off

Dennis Howlett always has thought-provoking things to say on his blog, but two recent entries really caught my eye. One addresses the issue of job titles:
I came across this: Director of Lasting Impressions - (scroll down). Maybe we should all have one!
Or…for a chief marketing officer - how about: “Director of Conversations and Innovation?”
Customer […]

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I don’t really write about my job here, but in this case, I think it’s entirely appropriate.
As it says in the sidebar, I’m head of marketing for Latitude, Europe’s market-leading search engine marketing company. In simple terms, we run the bidding for companies’ search campaigns on the various engines (Google, Yahoo, Ask Jeeves, et […]

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Tim Newman, an engaging writer and a mechanical engineer to boot, sets us straight on a few facts about Hurricane Katrina’s effects and who is to blame. The comments to that post are well worth a read, too. Lots of talk about measuring risk and acting according to your findings.
Adriana Cronin-Lukas used to be a […]

Filed under: Friends, Measurement, Metrics, Politics, Survival | Comments Off

Subtitle: What Technorati shows us about the new PR is not what Technorati is trying to show us about the new PR.
One thing that has surprised me over the last several months is that, as the general public has become more aware of blogging, I’ve been asked by a number of people, “How do […]

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Last weekend, I wrote about filtering the filters and how doing so adds another layer of difficulty to measuring blog authority. Now, via Doc Searls, I read this, where Andrew uses the term automatic indirect subscription to describe this behaviour.
Again, I’d love to know how Dave Sifry and the gang at Technorati are going to […]

Filed under: Blogging, Measurement, Metrics | Comments Off