Jackie Danicki

Adriana greets news that a research firm has “defined six new consumer clusters“:

more demographics…but hey, if the groups start breaking down to too many subgroups, perhaps the marketers [will] get the message..

Maybe, but I reckon it will take them many more years to work out what individual human beings are.

Filed under: Business, Individuality vs Collectivism, Life, Marketing, Measurement, Metrics, Numbers