These are all the posts you need to read to find out WTF is going on with this soap opera:
Jeff Jarvis has detailed coverage that sums up the problems pretty well. Federated Media sells the ad space on his blog, and he is critical of their actions. (My question: Why didn’t he blog about this at the time?)
John Battelle, founder and CEO of Federated Media, a guy I really respect and think is pretty cool, leaves me unimpressed with his explanation of what went down and why it was no biggie. Thing is, I wouldn’t say I’m disappointed in him, because I’ve read some of his musings on ‘conversational marketing’ and the future of ads and found it all very short-sighted and unimaginative and trad. (Battelle is at his best when talking search, which he knows inside out.)
Mike Arrington of TechCrunch, says he is “now pissed off at every single person involved in this“. I don’t think Mike is quite connecting the dots here, and is perhaps blinded by disgust for Nick Denton’s Valleywag (disgust which is justified by past Denton antics, if not by his trumpeting of the Microsoft story). (Aside: Shouldn’t Denton have disclosed his own interests in stoking this controversy? Just asking.)
The whole debate strikes me as slightly dumb and boring, as ads are not where revenue growth will be in anything but the very short term. From that perspective, I can see why the likes of Federated and certain bloggers are trying to milk that cow while they can. But really: It’s obvious Federated did wrong. The larger wrong is in persisting to see the interruptive, intrusive ad as the cockroach of revenue streams. It will not survive, not in numbers that are going to help companies like Arrington’s to make payroll for much longer.
Filed under: Life