I love this idea
Ben Casnocha explained this to me in person, and I’m glad he’s blogged it:
I spoke with an executive the other day who hired artists — painters, sculptors — to live in the office of a services company. The artists were asked to do what they did everyday: make art. It had no apparent relevance to the services company at all. But something interesting happened. At lunchtime the artists would sit and talk with the company’s employees. They’d hang their art in the offices of the company. They’d mingle and mix at company social events. In short, this company served as a patron to random artists because they bet the artists’ presence and way of thinking would have a positive, indirect impact. It did indeed. That company placed itself at the border of their industry and the world of modern art.
From Life at the Border is Most Interesting Because Contrasts Are Illuminated
