Jackie Danicki

Adriana makes an important point - one missed by most of the people I encounter on the agency scene - about why ‘new media’ (you know, the guys who only ever link to their own web pages and who never link to sources in the body of news or think pieces) is light years away from social media:

[New Media] is merely the Old Media in digital format. No change in attitude, no understanding, no point but to keep the old models afloat. New Media don’t grok the web. Social Media don’t care, mainly because there is no such thing. It’s just people doing stuff on the internet. The two get entangled when the people do for themselves what New Media purports to deliver a la demand side supplying itself.

Filed under: Life