On environmentalist fervour

Last night, Antoine and I were working side by side on our laptops when he noticed I was reading this. He asked me if I’d add it to my Furl feed so he could pick it up in his RSS reader later. And then Adriana picked up on it from my feed, to my delight:

What frightens me about the environmentalists is that they recommend restricting ourselves back to stone age. Instead of harnessing innovation and searching for alternatives, the doomsday scenarios is what it is all about. Coupled with the urge to dictate what the rest of us should do, we have a long-term restriction on the very things that drives innovation - clear understanding of the problem, redundancy and waste (yes, that too is necessary for change), experimentation and focus on the demand, not just on restricting the supply.

In June, I will be attending the Apeldoorn conference in the Hague. This year the focus is on sustainability - the conference title is Facing up to Reality: Choices for a Sustainable World. Well, you can guess what my contribution is going to be… I am looking forward to making the point for redundancy and playful experimentation by the markets. Otherwise, sustainability is nothing but another word for rationing progress.

Emphasis mine. God, I love my clever peeps.

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