Jackie Danicki

Hillary Johnson writes for the Engagement Alliance on product development:

The phone that plays only some kinds of video is like a phone that only lets you call certain phone numbers. And designers and marketers get excited about highly specific applications they think are “cool”–but imagine a world wherein everyone had a cell phone, but were only able to use them for ordering pizza. No personal calls, no 911, no voicemail–I think that’s exactly the kind of malformed product we’re often given by companies–the world is full of pizza phones.

Filed under: Life