Jackie Danicki

My London chum Clive Davis has a new blog, where I found this great bit:

Ikea has positioned itself as a hip, green, stylish Euro-discounter, the kind of bargain barn that people who find bargain barns tacky can patronize with pleasure. [T]he Swedes are conducting a brilliant sleight-of-hand on their customers. Worse, perhaps, than its environmental record–which is not nearly as pristine as the company would have its customers believe–Ikea sells the idea that furniture should be disposable, that we shouldn’t expect anything more from it than a few years’ use. The Ikea miracle is convincing people that there’s something virtuous about paying for attractive but shoddy Scandinavian furniture that customers have to assemble themselves.

I also like Clive’s blog commenting policy, which matches my own:

[I]f you want to spew venom, rant and rave or disseminate BNP talking points you might as well go elsewhere. I’m not the BBC, so I don’t have to waste time providing care in the community.

Filed under: Life