Jackie Danicki

Adriana has the scoop on how Microsoft’s customer-hostile business practices have provoked some Microsoft-hostile parodies - from customers - of the company’s oh-so-cringeworthy attempts to ‘embrace social media’. Forgive the awkward metaphor to come, but based on what I’ve seen over the last four years of what happens when big business try to swim in our pond AND keep operating in the same old way they always have, I would bet millions that the brains behind MS’s marketing don’t even realise they are not amphibious.

Filed under: Blogging, Business, Marketing, PR, Technology, Treating Customers Well