• C'est moi

    VP of Marketing & Communications for Rackup, but nothing here reflects what my employer or colleagues think. In fact, they probably think it's all cray-cray.

    Jackie Danicki

  • Articles of note

Studios’ order for a clue makes some progress

Posted on April 28th, 2006 by Jackie Danicki

Has Hollywood discovered the long tail by accident? If they are indeed improving box office takings by selling less of more, like Amazon and Netflix do - that is, fewer tickets per film, but lots more films showing - then perhaps this is what will finally kill the unsustainable, economically bankrupt, overblown budget model. We can only hope.

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