Tagged
My girl Kristie Wells tagged me to give my two cents on “best practices for social media marketing”. Well, since she asked…
I don’t buy into the idea of best practice and I can’t quite separate social media or marketing from the rest of life. (I know, I’m a total jerk and should just play along. Sorry, Kristie, but you know how I am…)
For one thing, I find the concept of best practice pretty limiting. I think adhering to good etiquette* works best in all cases. Beyond that, I find that the idea of best practice just gets in the way of people innovating better practice.
In general, I try (try) to be real; this is in all of life. Kristie’s suggestion to “be human” is an excellent one - and something I think is a superb idea for life outside of social media and marketing, too. It’s trickier than it sounds, as some of our humanity is not so wonderful (for example, our resistance to seeing one’s own part in any catastrophe, no matter how seemingly someone else’s fault). But life - and what we do in it - is just easier if we’re open (though not to say indiscreet) and don’t take ourselves too seriously. What’s not easy is the struggle to do this every day.
Just so you don’t walk away without one practical tip, here’s one: Don’t care who gets credit. It’s an unoriginal thought, but you’d be amazed how much you can get done if attribution isn’t a concern.
*What counts as good etiquette is, of course, always up for a fun debate.
Filed under: Life