• C'est moi

    VP of Marketing & Communications for Rackup, but nothing here reflects what my employer or colleagues think. In fact, they probably think it's all cray-cray.

    Jackie Danicki
  • Articles of note

The difference between marketing and advertising

Seth Godin uses his Sunday to demonstrate the difference (with photos):

This is marketing. Advertising, on the other hand, is fun and expensive but very far removed from the real thing.

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