What big government?

Posted on January 11th, 2007 by Jackie Danicki

Digital UK, the body charged with delivering the switch to digital [television], has announced it will dedicate £20m to raising awareness among the UK’s most vulnerable groups. The £20m plus budget is expected to be spent during the switchover period between 2008 to 2012. This is in addition to a £200m marketing spend already dedicated to advertising the switchover to the general public.

For those playing along in the US, £200 million is about $400 million. Yes, nearly half a billion is being spent on letting people know that TV is changing.

Filed under: Life, Politics, The State Is Not Your Friend

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One Response to “What big government?”

  1. Jon d, on January 13th, 2007 at 8:49 am Said:

    They’re expecting to make a lot more money from selling off the analogue channels after they’ve chased the consumer off. I worry more about what the g’ment does with these windfalls.

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