Why the telcos are scared of us
Here’s a quick video of Adriana making a very important point about net neutrality at Vloggercon in San Francisco a couple of weekends ago. I am not a big one for downloading huge files and watching several minutes of video in order to get to the chunks I really want to see (yes, instant gratification does take too long; why do you ask?), so I like being able just to watch bite-sized chunks of very relevant, worthwhile material.
Adriana’s point in this video reminds me of another good point she made recently when Furling an FT piece on how advertisers are struggling to reach teens online:
I remember the arguments that just because some people can do things that bypass the media, a few of those individuals will not change anything… what the media industry forgets is that an emergent trend will not look the same when it undercuts and distorts their model. If it makes sense, someone will grab the oppportunity and turn it into a business. This is what MySpace has done and it’s certainly not the final word…
Emphasis mine. These people in suits, with the titles that are supposed to impress us, who work and have worked for recognisable brand name companies, very rarely have a clue about what is happening in the digital underground and how it is going to affect their income and the world at large. Sir Martin Sorrell isn’t the only one who has his head up his ass when it comes to his own industry.
Seeing how deep the rot of obliviousness goes in media, marketing, and communications does make me wonder just how much the vaunted ‘experts’ in other industries really know. I think the answer might scare me if I were not already so cynical.
Filed under: Arts, Blogging, Business, Communication, Film, Friends, Life, Media, Technology, Television
Thanks for linking to my video. Not to be snippy, but mentioning my vlog’s name in your post would be good form. ;-) Also, as to big files, find some vlogs you might like and use an agregator like iTunes or Fireant and you can do the downloading in the background while you are doing other things. Wired had a pretty good overview of some of the best vlogs a few months back.
Rob
In my media literacy class, I have noticed that teens (16-18) are becoming more savvy to the motives behind ‘big deal’ marketing. It is not only their ‘counter’ culture in being on-line for hours per day, but the early stages of another youthful rebellion in culture that is inherent every 20 or so years. Remember why people wore torn/ripped jeans in the late 80’s…to piss off Calvin Klein for a decade of Brooke Shields. The bad side…marketers catch on… Klein began selling ripped jeans too!!! Look for marketers to eventually catch on to teen trends in an attempt to captalize on the pre-teens lust for fitting in.
Rob, I can understand why you’d want me to mention your blog’s name in my post, but I think it’s even better form not to lecture writers on how to write. Manners, good grace, etc. You’re welcome for the link; I didn’t insert it to do you a favour, but to point my readers to some relevant and interesting information. The name of your blog, unfortunately for you, was less important to me than doing that.