• C'est moi

    VP of Marketing & Communications for Rackup, but nothing here reflects what my employer or colleagues think. In fact, they probably think it's all cray-cray.

    Jackie Danicki
  • Articles of note

Worst. Blog. Ever.

If you think your company doesn’t need a blog expert to show you how to approach blogging, you may end up with something like this monstrosity. Could Juicy Fruit have got it more wrong? I can’t see how.

The kicker is that, because they’ll get tons of traffic from people linking to and blasting the non-blog, the powers that be may just consider this little tourist trip to be a success. This is not marketing; it’s insanity.

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