WWGD?
Posted on March 18th, 2007 by Jackie Danicki
Yahoo [is] the last old media company to look at the world this way (along with all the older media companies): ‘We control content. We market to get you to come to us. Then we feed you as much advertising as we can, until you leave.’ That’s the centralized model of media. I contrasted this with the decentralized, distributed model embodied by nobody better than Google: ‘We go to where you are and put service and advertising there. Your pageview is then our pageview. And we have enabled you to do what you want to do. And we can all do more of it.’…[M]edia companies should ask WWGD — ‘what would Google do?’ (and, yes, Google is the new God).
Filed under: Business, Life, Media, Technology, Treating Customers Well